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While obviously great for customers, Amazon Prime Day offers huge perks for Amazon sellers, too, as it usually means a big bump in traffic and sales for their products. What some new sellers don't know is how to properly prepare their business for this big day.
A coupon is the best way to let customers know you're offering discounted prices because it shows up as a bright green tag next to the list price on the product detail page - customers can't miss it, and they don't have to go hunting for deals on a separate page.
Shoppers come to Amazon on Prime Day looking for deals. While it is not completely necessary to offer a discount to see an increase in sales on this day, it can certainly help.
If your inventory capacity limits are too low for what you are expecting or maybe you won't have enough time to ship inventory into FBA, create FBM offers on your listings so you can still offer deals and meet customer demand by fulfilling your own orders (or by using a third-party fulfillment center).
Split test your A+ content: If you are brand-registered, consider using Amazon's split-testing feature to maximize your listing's conversion potential.
In 2021, Prime Day occurred on June 21-22, earlier than any other year. Despite some consumers being more cautious about their spending, it didn't stop everyone from finding a good deal during this year's event.
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you may notice a change in our website. that is to be expected as i am the new author of this site. many thanks to our previous host, mary klein, who initiated and designed this site.
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